I have set this blog vaguely on the theme of ‘How the messages are expressed in the poster design typographically in the twenty-first century’ as I was interested in the typography in the square plain. However, after reading and choosing materials, I realised that my interest is in the relationship between the past style and its application today.
I would like to change it to ‘The meaning of the revivalism in typography today’. I would like to research the use/appropriation of styles of the 20th century since 2001, mainly European design and posters as a medium. The reasons are stated below:
1) I realised that my interest is mainly revivalism and its current application in the way of my study.
2) I found ‘messaging’ is too subjective of both the designer and receiver because it can be different between them (see my first Bibliography of ‘Helvetica as a trend’) and difficult to be objective. The research about this issue tends to be conducting the research of the perception toward a number of test subjects. This kind of research is interesting but not my main purpose of this study. Also, Lupton stated “Graphic designers can use theories of user interaction to revisit some of our basic assumptions about visual communication.” (eds. Bierut, Drenttel & Heller, 2007).
3) The meaning of ‘messaging/communication’ is becoming different to what I had expected before I started reading. For example, the meaning of current ‘universal’ design is “not a clear line of Helvetica but rather the spread of software such as Photoshop,”(Lupton, 2009).
4) In this digital age, posters are just one of the mediums of ‘transmedia’ and I should focus more on the new ways as well. But posters are an old style of communication and it is possible to compare now and then in the same way, so I decided to go on mainly posters.
5) My past posts along the original theme are almost about past styles.
Reference:
Lupton, E. (2007) THE BIRTH OF THE USER. Bierut, M., Drenttel, W. and Heller, S. (ed.) (2007) Looking Closer Five. [Online] Available from:https://www.google.co.uk/search?q=looking+closer+5+pdf&rlz=1C1CHBD_en-GBGB730GB730&oq=looking+closer+5+pdf&aqs=chrome..69i57.6510j0j4&sourceid=chrome&ie=UTF-8
Lupton, E. (2009) ‘Univers Strikes Back’. Ellen Lupton. [Online] Available from: http://elupton.com/2011/12/univers-strikes-back/